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About Me


My Story

My name is Cory Michael Dmetro Andrichuk. I was born on February 11, 1972 in Calgary, Alberta, Canada to Ukrainian parents.   I grew up in the travel industry. You will often hear me say that I have over 40 years of business experience. Read more…

My Philosophy

I believe business success is no longer just determined by a revenue driven bottom line. It’s about having a better understanding of who you are and then developing a plan to share ‘you’ with others on a persuasive and innovative platform.  Read more…

My Services

I work with entrepreneurs, small businesses and large corporations by offering 1 to 1 Personal Coaching, Keynote Speaking and Worshop Facilitation.  My main field of focus is the travel industry, however, I also work in other fields such as banking and accounting. Read more…

My Work


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Fusion Learning Inc.

Facilitating, Post layout, Services
I am contracted by Fusion Learning as a Sales and Customer Service…
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TravelOnly Canada

Services, Speaking
The executive team and ownership group of TravelOnly requested a fast-paced, upbeat,…
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Expedia CSC

Coaching, Facilitating, Post layout, Services
I have developed a fantastic ongoing coaching and facilitation relationship with over…
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NEST USA

Facilitating, Post layout, Services, Speaking
I delivered an action packed one-day intensive business building workshop for 75…
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TravelSavers Canada

Facilitating, Post layout, Services, Speaking
I helped deliver an action packed two day intensive business building bootcamp…
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Thomas Cook

Facilitating, Post layout, Services, Speaking
My delivery consisted of two parts: a full-day powerful national sales training…
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Encore Cruises

Facilitating, Post layout, Services, Speaking
My delivery consisted of three major moving parts onboard the Celebrity Cruise…
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Uniglobe W. Canada

Facilitating, Post layout, Services
Working closely with the UNIGLOBE Head Office team prior to the event,…
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Travel Planners Int.

Facilitating, Post layout, Services, Speaking
I presented the keynote speach and delivered five motivational and highly inspiring…
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SABRE

Facilitating, Post layout, Services
After collaborating closely with team SABRE for three months prior to the…
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CITC

Post layout, Services, Speaking
CITC approached me to present a speech at their AGM about practical…
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Thomas Cook

Facilitating, Post layout, Services, Speaking
My delivery, alongside another industry professional, included two parts: a three-part powerful…


Work With Me


  • 1 to 1 Personal Coaching

    I am a professional business coach.

    I own my own business. I walk the walk and talk the talk. I’ve been on the front lines, dug in the trenches, gotten my hands dirty. I understand you.  I’m not giving you just another sales and marketing song and dance …I’m doing for my own career exactly what I will be urging you to do for yours.

    When you coach with me we will discuss you and your business, your successes and challenges, your plans and dreams, and your strategies and goals. I have developed a method for helping you:

    • define and design your vision and goals,
    • reframe your mindset to think with an entrepreneurial-edge,
    • brand and sell yourself better, and
    • enjoy your life, team, network, and clients.

    Purchase 1 to 1 Personal Coaching with me today and get started on building your business for tomorrow! Choose the coaching that works best for you and your budget from one of my plans (the more sessions you purchase the more money you save and the less time it will take to grow your business)! Learn more…

  • Keynote Speaking

    I am a master communicator.

    I love to share my stories with audiences about my real life experiences.  Having spent over 20 years speaking to audiences, I have developed a skill at communicating that is very evident.  Becoming a good speaker is important.  Becoming a great communicator is the key to impact audiences. A great communicator must be a great storyteller.

    My keynotes include MY BESST Approach strategies and are delivered with humor, enthusiasm, intelligence and plain down-to-earth straight talk all woven together with great stories.  My stories paint the canvas for the audience in ways that allow them to see the movie of what is being discussed.  Theory is important. Seeing and feeling what is being delivered is essential to create a lasting impression.  Hire me to inspire you!  Learn more…

  • Facilitating Workshops

    I have 20 years of experience.

    I am an experienced sales coach and facilitator with close to 20 years of international sales experience in business development, territory management, and customer service leadership.

    I like to make the complex simple and help people see how small changes can sometimes generate big results. I enjoy engaging and interacting with groups of corporate teams and independent entrepreneurs that are eager to learn effective business strategies.

    Not only do I bring a high level of professionalism and leadership to my workshops, I also create an energetic and positive learning environment for all my participants!  Fun is #1!

    Choose one or more of my workshops or design your own series for your team!  Learn more…

What My Client’s Say


Cory delivered a fantastic social media seminar on behalf of the Association of Canadian Travel Agencies (ACTA), which was hosted by Edmonton International Airport. His presentation was both deeply informative and personable, combining an extensive knowledge of both the travel industry and social media communication, and the feedback we received from the participants was overwhelmingly positive. The event also served as a valuable networking opportunity for EIA staff and the seminar participants, with a number of the participants subsequently becoming active promoters of the airport via social media.

I look forward to working with Cory again and would gladly recommend his business coaching services to anybody interested in stepping up their social media game.

Benjamin Freeland, Communications Advisor, Edmonton Airports

I wouldn’t think twice about hiring Cory for a business plan, to increase your sales and/ or put a focus on your marketing. He has excellent energy and knows how to get his message across in a way that gets people excited but is also very practical.

As travel industry professionals, we always hear about ideas to market better but with Cory’s insight, it helped me personally focus my energies and consequently earned me more sales!

Since the time I met him, and worked with him on my new website (www.sunlovers.ca) I have been more productive. He is also very personable and has been there for me in the weeks after the meeting to field more questions; I feel he is truly invested in the success of my business.

His service and personal attention goes above and beyond any expectations I initially had.

Thanks for everything Cory and I look forward to working with you more in the future!

Kim Crosby Sunlovers

I met Cory Andrichuk through the Ensemble National Sales Conference whereby he presented his travel agent sales coaching program to the attending international Ensemble travel agents.  Cory’s relevant and practical sales coaching impressed me enough to hire him and speak along side myself at the annual SABRE TTX educational forum.  We collaborated in detail to prepare 4 professional workshops.  Cory’s sales coaching helped engage travel agents, to see and use the many SABRE brand’s as helpful sales tools and essential marketing vehicle’s to long-term client loyalty.  The feedback and comments from Cory’s sales coaching facilitation were mostly excellent and would recommend his services to other professional organizations. 

Sharon Meyer, Director, Trams and ClientBase Products and Services Sabre Travel Network

Your Sales Coaching Workshop was a very professional presentation. This was a great refresher to other sales courses I’ve taken. The bonus is your course is travel/cruise specific. Your follow up Coaching Consultation was great and also very timely! You helped me understand, in a good way, that if I want different and better results, I need to start doing some things differently. When a client asks for details and pricing I will now qualify first before providing them with detailed information. It is a hard habit for me to break being so service-oriented, but with your coaching help, you have reinforced how important it is to qualify, qualify first and foremost to establish rapport and a relationship! I’m sure it will become routine after a few times, and will save me a lot of time doing research without getting the sale.Thank you for your help.

Linda Ralph, Cruise Vacation Specialist, Expedia CruiseShipCenters Langley

Cory has been instrumental in helping us organize our business and streamline a lot of different processes. His unique ideas and recommendations have helped put our business on the right track. We’ve been working with Cory for over a year and a half and I can honestly see the difference in sales and attitude within our business.

Robert Mackie, Cruise Sales Manager Expedia CruiseShipCenters Richmond Hill & Thornhill

I am suddenly swamped with clients! One of the positive developments of coaching is that I am no longer hesitant to state a fee for what my time is actually worth.

Because of this I have clients that have not blinked at my setting my their fee at $300.00 and even $500.00 instead of my usual $200.00 minimum.

Leslie Erickson, CTA, Travel Consultant, Leslie Erickson Travel

I want to thank you for working with me in a one on one coaching environment. I have just completed the three coaching lessons you offered and have to say I am really looking forward to continuing with you. Your coaching style is really laid back but subtly forceful. You have really helped me in a very short time to focus on where I want my travel business to be in the next 3 to 5 years and how to start with the little steps to get there.

Cory, I can tell you really care about those you coach. You really get into who we are, not just on a business basis, but like a friend who seriously wants me to succeed. Our coaching sessions have been really fruitful making me see what I need to do to keep my travel company moving forward and to attain the goals I said I wanted for myself. While I am not excited about stepping out of my comfort zone, I see through your input, that for myself and my company to grow, I need to do that. You have already gotten me to make phone calls to leads where my comfort zone was always using email. This has lead to more conversions that I probably would not have gotten without that personal contact of a voice over the phone. This has lead to a sale just the other day of my specialty, Africa, to the tune of $30,000. Thank you Cory!

No matter what your niche, I highly recommend you use Cory as your coach. He has the ability to make you want to follow his lead because you already know inside it is the right thing to do. You just need to have some one on the outside verify your ideas. He is also great at putting new ideas and suggestions on the table. Because of his travel background he really knows how to improve your business. I highly recommend you use a coach/mentor to help you focus on the core of your business and what you need to do to either improve it or maintain the growth you already have. Cory has already shown me that he can do that for me. I am sure you will find he can do that for you too.

Jon Haraty Jon's Dive & Travel

When I tried to write my business plan, I could not think of much to write. I talked to Cory and he brought out all kinds of ideas for me and steered me in a direction I had not thought of before. I really enjoy working with him.

Kathy Scott, CTC, Nashville Director OSSN


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